Once, the journalism industry maintained a “firewall” between the wishes of advertisers and editorial content decisions. That rarely exists today, when advertisers expect more marketing impact for their money. With heightened advertiser influence and the endless volume of internet-based information competing for users’ attention, editors feel they must embed emotional triggers in their content that earn clicks, likes, and viral status.
INFOhio's databases include access to newspaper, magazine, and journal articles. Read these two articles about the impact of removing firewalls from journalism.
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